Climate-friendly business idea to win €500,000

Amsterdam, 17 September 2012 – Molly Morse of the United States, Daan Weddepohl of the Netherlands and Nick Gerritsen of New Zealand will travel to New York for Sunday's Postcode Lottery Green Challenge 2012 final, the jury announced at the PICNIC Festival 2012. The three startup entrepreneurs will vie for a €500,000 prize that will help the winner bring his or her CO2-reducing business plan to market.


At this year's final, the first to take place in New York,the jury will announce the winner of the€500,000 grand prize at a special dinner organised by the Dutch Postcode Lottery in conjunction with the Clinton Global Initiative's annual meeting. The other two finalists will receive €100,000 each to realise their CO2-reducing business plans.

The finalists' green business ideas

Molly Morse (United States): Mango Materials

Mango Materials uses bacteria to convert methane into biodegradable plastic, which can be made into products that can ultimately undergo recycling in the same microbial process.

Daan Weddepohl (the Netherlands): Peerby BV

Through an app and website, Peerby puts consumers in touch with neighbours who can rent or loan them goods they need, lessening the need for new products and thus cutting CO2 emissions.

Nick Gerritsen (New Zealand): CarbonScape

CarbonScape uses industrial microwave technology to transform waste biomass into high-grade alternatives to nonrenewable fossil products, reducing CO2 output.

Audience Award

Each year, with the Postcode Lottery Green Challenge, the Dutch Postcode Lottery invites people around the world to develop sustainable, creative, innovative business plans. In 2012, we received 509 entries and chose six finalists. They presented their ideas to an international jury of experts on Monday 17 September at the PICNIC Festival 2012 in Amsterdam. The jury chose three of the six to proceed to the final in New York. Members of the public were able to vote for their favourite finalists. Molly Morse from the United States won the Audience Award and will get a chance to meet architect and Cradle to Cradle author William McDonough.

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