• Postcode Lottery Green Challenge contestants to meet at final on 16 September in Amsterdam
  • Five entrepreneurs will vie for cash to realise their carbon-reducing business plans
  • Expert jury led by Richard Branson to select the winner


AMSTERDAM, 2 September 2013 – Three American women and two Dutch men will compete in the final of the Postcode Lottery Green Challenge 2013 on Monday 16 September in Amsterdam. One of these entrepreneurs will win €500,000 to realise his or her sustainable business plan. Wolbert Allaart, Patrick Heuts, Ginger Dosier, Alison Greenlee and Kavita Shukla will present their ideas before a jury led by Sir Richard Branson.

For the seventh time this year, the Dutch Postcode Lottery has issued a worldwide call for inventions that reduce carbon emissions. The international competition aims to help startup businesses bring their innovative, sustainable products and services to market. This year, the jury received 311 green business plans from around the world.

The jury will award the grand prize – intended to help the winner get his or her product to customers within two years – at the final, taking place at the Westergasfabriek cultural complex. One or two runners-up will receive €200,000.


All the finalists’ inventions aim to slash CO2 emissions and stand out for their good design, user-friendliness and overall quality.


Wolbert Allaart (b. 1967, the Netherlands): Ampyx Power

Allaart’s company’s glider, the PowerPlane, flies at high altitudes to harvest wind energy at a low cost. It captures stronger, more constant winds than a conventional turbine while producing a smaller carbon footprint.


Ginger Dosier (b. 1977, United States): BioMASON

Dosier’s company uses bacteria to “grow” bricks out of readily available materials such as sand without producing CO2. They compare favourably with traditional fired clay bricks, whose manufacturing releases copious greenhouse gas emissions.


Alison Greenlee (b. 1986, United States): SachSiSolar

Greenlee’s company’s Clean Liner doubles productivity in solar panel manufacturing through preventing contamination of silicon wafer moulds. It lowers the cost of solar energy while cutting carbon output and waste by up to half.


Patrick Heuts (b. 1970, the Netherlands): Oscillating Foil Development BV

Heuts’s company's propeller replacement, Ofoil, moves up and down like a dolphin’s flipper. Fitted to inland shipping vessels, its nature-inspired design cuts fuel use by up to half, slashing CO2 emissions accordingly.


Kavita Shukla (b. 1984, United States): Fenugreen
Shukla’s company’s biodegradable FreshPaper is infused with spice extracts that keep produce fresh almost as long as refrigeration. A quarter of the world's food is lost to spoilage; FreshPaper could cut the resulting carbon pollution and waste.

Audience prize

The Postcode Lottery Green Challenge also features an audience prize. Members of the public can vote for their favourite finalists on Facebook from Monday 2 through Monday 16 September. At the final, the candidate with the most votes will receive a €5,000 cheque to spend on a workshop or conference of his or her choice. The Postcode Lottery Green Challenge will also distribute 10 copies of Richard Branson’s book Screw Business as Usual and 10 solar phone chargers among voters.