Postcode Lottery Green Challenge helps green entrepreneurs to realise their business plans Amsterdam, 17 August 2015 - The five green start-ups heading to the finale of the Postcode Lottery Green Challenge are now known. On 10 September start-ups Muufri (USA), Evrnu (USA), Ooho! (UK), Land Life Company (NL) and Fleet Cleaner (NL) will present their green business plans during the finale in Amsterdam. The finale will be juried by an international panel of experts chaired by Steve Howard, Chief Sustainability Officer of the IKEA Group. The winner receives €500,000 in order to further develop their product or service and bring it to market. The runner-up will receive €200,000.

For the ninth edition of the Postcode Lottery Green Challenge, the Dutch Postcode Lottery seeks to support innovative products or services that reduce CO2 emissions and greenhouse gases. This year 271 sustainability entrepreneurs from 56 countries submitted a green business plan.

The finalists:

Jurriaan Ruys (47, Amsterdam, The Netherlands): Land Life Company

Trees sequester CO2. Afforestation of dryland – 45 % of the earth’s land surface – is a key weapon against climate change. But many dryland soils have been degraded by deforestation and mismanagement, so new trees often don’t survive. The biodegradable Cocoon incubator helps by providing seedlings with water and shelter and then decomposing into substrate. No irrigation or maintenance is needed.

Cornelis de Vet (26, The Hague, The Netherlands): Fleet Cleaner

Fleet Cleaner’s robots remove slime, algae and barnacles from ships’ hulls in port without damaging antifouling coatings. Unlike competitors, they clean above and below the water line and collect the materials they remove, protecting local ecosystems. The company plans to use the fouling as biomass fuel. Regular removal of fouling reduces ships’ fuel consumption, cutting CO2 emissions by 5 %.

Stacy Flynn (41, Seattle, USA): Evrnu

Cotton clothing production is resource-intensive and polluting. Evrnu’s technology recycles old cotton garments into premium material for making new fabrics. Its process cleans and break downs fibres, which are then extruded into custom fibres of the desired smoothness and durability. This cradle-to-cradle method would slash emissions in a huge industry.

Ryan Pandya (23, Menlo Park, USA): Muufri

Muufri makes milk without using cows. The company has identified the proteins, fats, vitamins and minerals in milk and is developing a blending process that could replace factory farming. A preliminary life-cycle assessment indicates that Muufri’s technique generates 35 to 65 % fewer greenhouse gas emissions than dairy farming. It also requires much less energy, water and land – and, of course, no animals.

Rodrigo Garcia González (30, London, United Kingdom): Ooho!

This cheap, biodegradable packaging for water takes inspiration from fruit skins. Produced using the culinary technique of spherification, it can even be eaten; a double-skin concept keeps one layer clean. Packaging can be done on a small scale at local factories, minimising transport emissions. If Ooho! replaced plastic bottles, it could cut CO2 by an estimated four-fifths.


Click here to find out more about the members of the international jury of experts who will be judging at the finale of the Postcode Lottery Green Challenge 2015.

If you are in Amsterdam on September 10th, and would like to attend the finale, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to request an invitation.