Eco-entrepreneur with best business plan will win €500,000

AMSTERDAM, 10 March – The eighth Postcode Lottery Green Challenge opens today to startup entrepreneurs with business ideas that reduce greenhouse gas emissions. The winner of the international competition will receive €500,000 to develop his or her product or service and bring it to market. The organisation will also award €200,000 to one or two runners-up. Entrants can submit their business plans at through 3 June. The jurors will choose the winner on 11 September at the final in Amsterdam.

The Dutch Postcode Lottery stages the competition every year. For a chance to win, a product or service must reduce CO2 emissions and be capable of being brought to market within two years. “Innovation is key in fighting climate change. The Postcode Lottery Green Challenge is an incredible platform for innovative products and services. Not just because of the prize money, but also because of the global exposure and valuable network”, says jury member Jim Walker.

New brilliant ideas
Jury member Marty Pickett: “I am looking forward to judge new brilliant ideas this year. Every year, the quality of entries improves, and the decision gets more difficult. The Postcode Lottery Green Challenge gives products or services that can create real change, every possible chance of success.

Previous winners
Last year, US entrepreneur Ginger Dosier won the grand prize of €500,000 for her revolutionary brick production process. Her company, BioMason, offers a clean alternative to the existing firing process that generates massive CO2 emissions worldwide. Dutchmen Wolbert Allaart and Patrick Heuts received €100,000 runner-up prizes, Allaart for his novel wind energy-generating technique and Heuts for his innovative barge propulsion system.

To enter, entrepreneurs send in detailed business plans, whose viability is judged by an expert jury. In August, the jury invites five to seven finalists to present their plans before the international jury, public and press on 11 September in Amsterdam.

Expert jury
Dame Ellen MacArthur chairs this year’s jury. In 2005, she broke the world record for sailing around the world alone. She subsequently set up the Ellen MacArthur Foundation to speed the transition to a circular economy with the help of educational institutions and businesses.

Her fellow jurors are: