Up until today, Guido Braam has been the Executive director of The Circle Economy. Ever since he was a teenager, has been planning to change the world. As a social entrepreneur, change maker & executive director for The Circle Economy, he’s certainly been on the right track.


And that’s why we asked him to be on this year’s preliminary jury, as we are always looking for the combination of entrepreneurship and sustainability. Luckily for us, he accepted! Since June 1st, the preliminary jury members have been sifting through the 271 entries from all over the world that were entered in this 9th edition of the largest international sustainable business plan competition.

What is he looking for?

Guido is hoping to get inspired as an entrepreneur himself. He is looking for entries that shine through simplicity, that will have people talking all over the world, and in which the founders don’t shy away from explaining the difficulties they are facing in the process.

“The best thing about start-ups, is the boundless energy the founders often display. They’re at the phase that the idea is still there, that all the passion and energy they have is being poured straight into the idea.”

He is also hoping to see new circular business models. Not just in the Postcode Lottery Green Challenge, but also for The Netherlands as a circular hotspot, as that’s his new adventure.

The Netherlands as a circular hotspot.

Together with INSID, Circle Economy is formulating an inspiring vision on what the Netherlands will look like in an ideal circular state: The Netherlands as a circular hotspot.


By means of interviews and roundtable discussions with a varied group of national and international visionaries, ranging from CEO’s to politicians and from leading scientists to influential changemakers, a momentum is created around the release of the European circular economy package end of 2015 and the Dutch EU presidency the first half of 2016 to position the Netherlands as a circular hotspot.