Are you wondering what is the right time for you and your company to enter the Postcode Lottery Green Challenge?
We asked some of our previous winners Eben Bayer, Molly Morse, Scot Frank, Ginger Dosier and Nick Christy if they have any advice for entrepreneurs wanting to enter the competition.

Ginger: The best time to enter this completion is when you are nearing commercialization and have significant interest, feed-back and traction with your product from potential customers. It certainly takes time to optimize and scale, but the earlier you can get a product ready- you will continuously optimize as you grow.

Scot: One Earth Designs entered the Postcode Lottery Green Challenge after we had a working, pre-production prototype and customers lined up. In our case, this took several years of co-design with local nomadic communities, including over 54 iterations of designs to get address the needs and extreme use cases of the Himalayan Plateau. Next, we needed funding for market development and manufacturing setup, so we applied to the Green Challenge.

But, I think other solutions could come to fruition faster in an easier market context. At the very least, have a tested business model, early adopters/customers, a solid route to market, and a strong understanding and projection of your impact on people and the planet.

Be careful about when you are raising money and from whom. In particular, Marc Castagnet, a One Earth Designs advisor and successful serial entrepreneur, often suggests that, "When you think you need money, you are wrong. What you need is advice." Nine times out of 10, this is true. When you apply to the Green Challenge, seek VC funding, or borrow from the bank, make sure you have a clear idea why you need the money and how you're going to use it.


Molly: A good time to enter the PLGC is any time after you have a clear vision for your business and know what you need to get to the next level.


Eben: I think the right time to enter would be after first customer contact and initial product refinement.

Nick: Once you have a clear idea of how you would take your product / service to market and have understood enough detail to know that you can be competitive when you do.