We asked some of our previous winners Eben Bayer, Molly Morse, Scot Frank, Ginger Dosier and Nick Christy if they have any useful tips for turning a plan into reality. Here is what they said:

We asked some of our previous winners Eben Bayer, Molly Morse, Scot Frank, Ginger Dosier and Nick Christy if they have any advice for entrepreneurs wanting to enter the Postcode Lottery Green Challenge. Here is what they think about elevator pitches:

Eben: It is the most essential part of your sales presentation— it not only lets you communicate to others— but gives the people you meet the ability to repeat your value proposition to others….

The winner of 2013 Ginger Dosier shares her experience and preparation on the competition last year:

"This time last year we were working diligently on fundraising, networking and getting valuable input from multiple business incubators. We were also getting ready to enter the Postcode Lottery Green Challenge. After having heard about it some years earlier, we felt we were finally ready to compete."

This year The Climate Group is celebrating its 10th anniversary with a series of activities that highlight their past achievements, as well as drive forward their work to secure a thriving low carbon future for all. On Tuesday March 25, 2014, they hosted a special anniversary fundraising gala in Monte Carlo. 3 former winners of the Green Challenge were also present, and won some awards in Monaco to boot!

Would you like to know what it's like to be a finalist in the Postcode Lottery Green Challenge? And what you'll be doing during those 5 days we want you to come to Amsterdam after being selected as a finalist? Have a look at this 5 minute Behind the Scenes clip that we shot last year. You'll see a short compilation of the 2013 finalists and all the things they did before going up on stage to finally pitch their plan. A mixture of laughter, hard work, nerves and excitement just about sums it up. Enjoy!


Last Friday, March 7th, four former Postcode Green Challenge finalists concluded the first ever Green Challenge Deep Dive with a Demo Day. During this Demo Day, they pitched their plans once again, after having gone through an incredibly intensive 1,5 week accelerator programme at Rockstart.

It was great to meet up with former finalists and to witness how much they have grown since they were last in Amsterdam, and especially after completing the Deep Dive.

What is it?

An elevator pitch is a clip of your business pitch, recorded in the time it would take you to convince a possible investor of your business plan whilst you're both in the same elevator. Because this might just happen one day, or you might find yourself at a network event, it's worthwhile to get your business pitch down to that minute and a half. That's all the time you need to pitch yourself, your plan and your product.

When thinking about invasive products or practices that have a negative impact on our ecosystem, we don’t necessarily think about bricks. However, bricks needs to be “fired”, creating carbon dioxide emissions in the process. This means that the 1.23 trillion bricks produced globally ever year actually lead to 800 million tons of emissions.

Back in 2010, Metropolis Magazine initiated an award called “Next Generation ‘The Big Fix’”, where contestants had to submit a proposal to grow bricks, rather than fire them. Inspired by the way coral reefs grow in the ocean, Ginger Dosier’s proposal won the award. Though a professor at the time, Dosier thought that starting a company was the best way to launch this technology into the world. Dosier took leave – unpaid – to found bioMASON in 2012. “It was difficult,” she said, “I didn’t have any training in business or finance and had to figure out a lot on my own.”

All 2014 finalists will be offered to come back to Amsterdam with their team for an intensive Green Challenge Deep Dive accelerator programme early 2015. So even if a finalist doesn't win the competition, they still get access to a world of knowledge to accelerate their business. Now all that's left is finding out who the finalists are! The preliminary jury will announce the finalists on August 13th. Stay tuned...