Before distributing the prize money we will look at various things, such as the Articles of Association. How are you governed? How are you supervised? Do you have a company bank account? Where are you legally established?  The reason we are being so thorough, is that we hold the winners accountable for their actions. Otherwise, how can we make sure the money is being spent correctly?


Ever wondered what it takes to create a great venue for an event like the Green Challenge finale? A lot of people, 48 hours, lots of equipment and great ideas. Check it out!


Jurriaan Ruys (47), co-founder of the Dutch start-up Land Life Company, is the winner of the Postcode Lottery Green Challenge 2015. Organised by the Dutch Postcode Lottery, this is the largest annual international competition in the field of sustainability innovation.


The preliminary jury faced the difficult task of selecting 5 finalists from the 25 nominees. We are very excited to introduce the 5 finalists of 2015!

1. Fleet Cleaner
2. Evrnu
3. Ooho!
4. Land Life Company
5. Muufri


We are proud to announce that former Green Challenge winner Eben Bayer is our newest addition to this year’s expert international jury. He will be joining chairman Steve Howard, Jim Walker, Marty
Pickett, Liesbeth van Tongeren and Marieke van Schaik on 10 September at the finale of the 9th edition of the Postcode Lottery Green Challenge, where they will judge the pitches of our five finalists.


The Cocoon

Land Life Company has created a technology through which trees can be planted in dry areas, thereby restoring and revitalizing our ecosystem. Ruys and his partner Eduard Zanen designed a biodegradable water reservoir or “Cocoon” in which the seedling is planted. The Cocoon is filled with water just once and from there the water is transported to the seedling in tiny amounts by using a wick. As the reservoir degrades and empties over time, the remaining shallow pits will serve as a micro-catchment to collect surface runoff when it rains. Land Life’s technology allows the seedlings to survive their first critical years without external irrigation. Cocoon-trees have a survival rate of between 80-95% and in about four years the trees will have grown to two to three meters. Ruys and Zanen are – up until today – the largest investors and shareholders in their company. Other funds come in through grants or awards, such as the Postcode Lottery Green Challenge, which they won in 2015.


In times of drought, governments will often ask you to cut down on time spent in the shower, which is what happened in Australia in 2007. People were asked to spend no more than 4 minutes in the shower, which already accounts for about 40 litres of water. If you need to wash your hair and shave your legs, that’s quite a challenge.

It was during this time that Nick Christy got in touch with Peter Brewin about his invention of a water and energy efficient shower, and a year later CINTEP was born.


Up until today, Guido Braam has been the Executive director of The Circle Economy. Ever since he was a teenager, has been planning to change the world. As a social entrepreneur, change maker & executive director for The Circle Economy, he’s certainly been on the right track.


Someone wiser than I once said that 'knowledge is power' – and so in the 21st century we have no excuse to sit back and let our planet and its people continue to suffer. It would be easy to be overwhelmed by the scale of these global issues, but I am an optimist at heart and I believe in the power of entrepreneurship and innovation. I'm delighted to see that the Postcode Lottery is challenging entrepreneurs to come up with solutions for a better world in 2015 too.


So you’ve got a great idea, start dreaming about it, and finally start making it reality. You’re now self-employed, keeping your head above water and enjoying the freedom. But at some point you are going to need some serious funds, and it’s time to start knocking on the doors of angel investors and venture capitalists. When you’ve landed a meeting, the next thing you need is a killer pitch. You only have one chance of a first impression, and time is money so the meeting won’t last long.