Solveiga Pakštaitė (United Kingdom)

Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities.

Their first product, Mimica Touch, is a patented freshness indicator that experiences decay at the same rate as food because it contains waste materials from the food industry. It provides accurate, real-time indication of the product’s freshness with a tactile interface. 60% of the enormous amount of the food we waste is perfectly edible - it's time for a new standard of food freshness information based on science.

Mimica - Solveiga Pakštaitė (United Kingdom)


green man

Solveiga Pakštaitė


Nominee 2019




United Kingdom
Company Mimica
Country United Kingdom
Founder Solveiga Pakštaitė
Postcode Lotteries Green Challenge Nominee