Making a Good Pitch Video: 5 Tips for Success!

 

 

Green start-ups from the Netherlands, Germany, Great Britain, Norway and Sweden, the countries with a Postcode Lottery, can once again secure a place in the final of the Postcode Lotteries Green Challenge.

Got a great green business plan to submit to the Postcode Lottery Green Challenge? Then you’ll also need a pitch video, which is one of the required elements for the competition. Here are some tips for making a good video to help kick-start your creativity!

1. Keep it short

Keep your video pitch as short as you can by getting to the point as quickly as possible. In total your video should explain all the key points of your business plan in no more than two minutes. When making your pitch, remember: Although you may be deep into your project, your audience has no prior knowledge of your idea. Keep it simple, succinct and sharp.  

2. Start strong

Aim to catch the jury’s attention in the first few seconds. Introduce yourself and the story behind your product. Show the problem you are committed to solving, how you propose to do that, and who will benefit. Make sure to include in what way your idea contributes to a more sustainable world.

3. Entertain and engage

Make your video creative, interesting and personal. Tell your story and explain what you want to do in such a way that it allows people to get to know you and share your enthusiasm. Package your message in a visually attractive way that will entertain until the end. Show the jury with drawings, photos, videos or prototypes what you already have, and how you see the project developing. How will the prize money accelerate your project?

4. Be professional

Try to keep your video quality value as high as that of your product. We're not looking for the best-looking clip; we're looking for a good pitch. But you can get a few basic principles right, such as good sound, lighting and editing, and limit distractions or background noise. Start by writing out a script and test it until you’re ready to record it. With the camera positioned at eye-level, look directly into the lens and present your plan with confidence and passion. And it has to be in English.

5. Why you?

End with a hook! Invite the jury to choose you and tell them why you deserve to win. Give them confidence and assurances that you can do what you say you can. Let them know your commitment to further developing your project, and what specifically that will entail.

videomarketingimage.jpg

Related articles

Isabella Palmgren of Sweden wins the 2021 Postcode Lotteries Green Challenge

Isabella Palmgren of the Swedish green start-up Mimbly has won the 2021 Postcode Lotteries Green Challenge. Five finalists pitched products and services designed to make the world more sustainable to an international jury at the Green Challenge final. The jurors awarded the grand prize of €500,000 to Mimbly for its Mimbox, a technology that recycles washing machine water, saves energy and filters out microplastics from waste streams.

read more

Drum roll! These are the finalists in the Postcode Lotteries Green Challenge 2021

The green entrepreneurs behind ChargeBnB (Norway), Liion Power (The Netherlands) Mimbly (Sweden), The Tyre Collective (Great Britain) and Warmduscher (Germany) may count themselves as the finalists of the Postcode Lotteries Green Challenge 2021, the international sustainability competition of the Postcode Lotteries. This summer, they already managed to win a place on the longlist of 25 nominees. Now, they have already secured an amount of at least 100,000 euros for their green business with a place in the finals. The business that will be taking home the grand prize of 500,000 euros will be announced during the finals on 14 October.

read more

25 start-ups have a chance of winning half a million euros in green business competition

Postcode Lotteries Green Challenge has announced the 25 start-ups that have made it through the first stages of the international competition supporting green entrepreneurs. A panel of experts selected the start-ups from 574 applications from Germany, Great Britain, the Netherlands, Norway and Sweden – countries where Postcode Lotteries are located – to be considered for the grand prize of 500,000 euros to develop their sustainable business. A complete overview of all the nominees can be found here.

 

read more