25 start-ups have a chance of winning half a million euros in green business competition

Green start-ups from the Netherlands, Germany, Great Britain, Norway and Sweden, the countries with a Postcode Lottery, can once again secure a place in the final of the Postcode Lotteries Green Challenge.

Postcode Lotteries Green Challenge has announced the 25 start-ups that have made it through the first stages of the international competition supporting green entrepreneurs. A panel of experts selected the start-ups from 574 applications from Germany, Great Britain, the Netherlands, Norway and Sweden – countries where Postcode Lotteries are located – to be considered for the grand prize of 500,000 euros to develop their sustainable business. A complete overview of all the nominees can be found here.

Half a million euros and six months of expert coaching

The five finalists will be will be announced in September and go on to the final round on 14 October 2021. The start-ups will pitch their ideas to an international jury. In the final round, the jury will select the start-up to win the first prize of €500,000 and a runner-up, winning €200,000. The other three finalists will receive €100,000 each. In addition to the prize money, all finalists will also receive six months of expert coaching to optimise their business opportunities.

Postcode Lotteries Green Challenge 2020

In the last edition, the British start-up SoluBlue wowed the Jury by revealing its potential to revolutionise the way in which we store food in order to eliminate plastic and food waste. The innovative packaging stops food from rotting by absorbing excess moisture, so packaged food gradually dries instead. As a result, many everyday foods can stay fresh for more than 50% longer. Ayca Dundar, Co-Founder of SoluBlue, explains: “Winning the top prize is not only going to revolutionise our growth plans, but it will also provide further confidence to investors that our technology is the future. We’ve proven that our packaging works, so now is the time to show the food industry and consumers that SoluBlue can help to create a cleaner and greener planet!” 



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