The Tyre Collective

Hanson Cheng (Great Britain)

The Tyre Collective is a clean-tech company spearheading the capture and monitoring of tyre wear, accelerating the shift towards zero-emission mobility. Today, over a million tons of tyre wear particles are produced annually across Europe. It is the second-largest microplastic pollutant in our oceans and a stealthy source of air pollution. They are developing the first on-vehicle device to capture tyre wear at source, right at the wheel, to prevent these particles from entering our ecosystem. Our patent-pending technology uses electrostatics and airflow to attract tyre particles. Captured particles can be reused in new tyre production creating a closed-loop system. In our fight against pollution, tyres have largely been ignored. Together, let’s save our air from tyre wear!