Sigrid van Aken

Sigrid van Aken (1970) is the chief executive officer (CEO) of Novamedia and chair of the boards of Nationale Postcode Loterij and VriendenLoterij (BankGiro Loterij merged in August 2021 under the name VriendenLoterij), and their parent company Holding Nationale Goede Doelen Loterijen. 

Since 2013, she has been a member of the Board of Novamedia as chief operating officer (COO) and later also as chief financial officer (CFO). She has been CEO since March 2020. Before joining Novamedia, she chaired the team of Managing Directors of Nationale Postcode Loterij, Vriendenloterij and BankGiro Loterij for three years.

Since 2002 she has been active in various roles, including Head of the Charities Department. Her expertise extends to many areas of lottery operations including IT, Lottery permit management, stakeholder management and public affairs. She has been involved in setting up new lotteries in Germany and Norway, and in implementing the new governance of the social enterprise.

Sigrid van Aken has also been a member of the Supervisory Board of Amsterdam’s public transport company GVB since 2013, chairing the nomination & remuneration committee.

After finishing high school, Sigrid van Aken studied French Language and Literature before starting her career in 1994 at Rabobank in Paris. In 1998, she joined KPMG Consulting and was a senior consultant in the field of IT Governance and Management until 2002. In 2002, her desire to work for the civil society led her to join Nationale Postcode Loterij.

Sigrid is committed to initiatives that bring change, and to courageous people who want to make the world greener, more livable and fairer. She enjoys working closely with her colleagues on big projects that have a positive impact on others. She firmly believes in the words of the first international ambassador of the Postcode Lottery, Nelson Mandela: "It always seems impossible until it is done."

Sigrid is certain that, with optimism and perseverance, people can achieve a lot together. She and her husband have a son aged 16 and a daughter aged 14. She leads an active life with family and friends and loves being in the mountains and on the water.