The Dutch Postcode Lottery was founded in 1989 to support charitable causes. Today, 3 million people in the Netherlands play every year, vying for hundreds of thousands of prizes each month. As they play, they’re supporting charity and good causes: half the price of each ticket is distributed among 107 charitable organisations. Since the Postcode Lottery's founding, it has donated more than €5.8 billion to organisations working on behalf of humanity and the natural environment.

The numerous bodies receiving support annually include UNICEF, WWF, Amnesty International, Natuurmonumenten and Doctors Without Borders. Since 2005, the format of the Postcode Lottery has also been operating in the United Kingdom, Sweden, Germany and Norway, where the People’s Postcode Lottery, Svenska PostkodLotteriet, the Deutsche Postcode Lotterie and Norsk Postkodelotteri respectively raise funds for good causes. In The Netherlands, the Dutch Postcode Lottery works with the BankGiro Loterij and VriendenLoterij under the Goede Doelen Loterijen umbrella. Novamedia/Postcode Loterijen is the third largest private charitable donor in the world.