On 7 December 2006, President Clinton visited the Postcode Lottery World Meeting at the Royal Palace Soestdijk in The Netherlands. He spoke about the importance of supporting entrepreneurs in the field of sustainable innovation in the battle against climate change. And the Postcode Lottery Green Challenge seed was planted in the heads of the people of the Dutch Postcode Lottery.

That's when we decided to organise an annual competition for people with CO2 reducing ideas who find it hard to find the means and trust to bring these ideas further. At the Postcode Lottery we aim for a fairer and greener world in all that we do. It made perfect sense for us to start this competition that fosters and encourages entrepreneurs in the field of sustainable innovation.

On 28 and 29 September 2007, the first ever Postcode Lottery Green Challenge was held.

Sir Richard Branson has been involved in the competition since the beginning. After serving on the jury in 2007, he returned in 2013 as chair of the jury.

Richard Branson History sm

"I encourage everybody around the world with a great green idea to enter this prestigious contest. One smart, creative idea can make a huge difference."

The Dutch Postcode Lottery was founded in 1989 to support charitable causes. Today, 3 million people in the Netherlands play every year, vying for hundreds of thousands of prizes each month. As they play, they’re supporting charity and good causes: half the price of each ticket is distributed among 107 charitable organisations. Since the Postcode Lottery's founding, it has donated more than €5.8 billion to organisations working on behalf of humanity and the natural environment.

The numerous bodies receiving support annually include UNICEF, WWF, Amnesty International, Natuurmonumenten and Doctors Without Borders. Since 2005, the format of the Postcode Lottery has also been operating in the United Kingdom, Sweden, Germany and Norway, where the People’s Postcode Lottery, Svenska PostkodLotteriet, the Deutsche Postcode Lotterie and Norsk Postkodelotteri respectively raise funds for good causes. In The Netherlands, the Dutch Postcode Lottery works with the BankGiro Loterij and VriendenLoterij under the Goede Doelen Loterijen umbrella. Novamedia/Postcode Loterijen is the third largest private charitable donor in the world.


"The fundamental problem is an entrepreneurial, disorganised, undercapitalised opportunity competing against a highly organised, overcapitalised, old-energy economy that still has many, many people in its grip."