MICHAEL MATHRES, 2009 FINALIST

MOOTRAL (DESIGN)

Michael Mathres

This garlic-derived livestock feed additive drastically reduces the methane production from cows' flatulence and belching. The company says worldwide, cattle produce more carbon emissions than the entire transport sector. The brand could be used to make consumers aware of meat and dairy products’ carbon-neutral aspect.


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Michael Mathres presents Mootral

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2009 finalists

One bright idea can make a big difference. The entrant with the best idea for a greenhouse-gas-reducing product or service will win €500,000, expert coaching and a starting list of customers! Read all about it »

How to win
Think you're too young to enter this contest? You lack a track record as an inventor? Or your idea's too wacky to fly? Read this »

2008 finalists


"I'm pleased that the Dutch Postcode Lottery has launched the Green Challenge to encourage entrepreneurs to develop new ways to fight one of the most pressing issues of our time: climate change." Read more »

Sir Richard Branson
Sir Richard Branson

"The Postcode Lottery Green Challenge will be organised for the third time in 2009. I was happy to be involved in launching this initiative. We should all work on promoting sustainable businesses and to do that, we need to find the young, creative entrepreneurs. The Postcode Lottery Green Challenge does just this."



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