ANDY HOBSBAWM, 2007 FINALIST
GREEN THING
The Green Thing is the first initiative to combine marketing psychology, world-class creativity and the self-fuelling energy of online communities to make it easy and enjoyable to be green. The Green Thing's basic principle is to tempt people to do one small thing a month and so build up a programme of sustainable behaviour, one simple step at a time.
Do The Green Thing website
Presentation 27 September 2007
2009 finalists
- Sanne Castro:
SimGas - Robin Chase:
Open Road - Dean Gregory: Power Collective Limited
- Michael Mathres: Mootral
- Robert Matthams: Shiply.com
- Hjalmar van Raemdonck: Ephicas SideWing
One bright idea can make a big difference. The entrant with the best idea for a greenhouse-gas-reducing product or service will win €500,000, expert coaching and a starting list of customers! Read all about it »
How to win
Think you're too young to enter this contest? You lack a track record as an inventor? Or your idea's too wacky to fly? Read this »
"I'm pleased that the Dutch Postcode Lottery has launched the Green Challenge to encourage entrepreneurs to develop new ways to fight one of the most pressing issues of our time: climate change." Read more »
"The Postcode Lottery Green Challenge will be organised for the third time in 2009. I was happy to be involved in launching this initiative. We should all work on promoting sustainable businesses and to do that, we need to find the young, creative entrepreneurs. The Postcode Lottery Green Challenge does just this."
