Guido Braam was the last three years the executive director of the action driven Circle Economy. At this moment he is Director at Circular Expo and Co Founder of Powered by Meaning, a partnership that strives to promote and accelerate sustainable entrepreneurship and which now consists of eight organizations: Aimforthemoon, Co_mmunity, Next2Company, Outside Inc., We Beat The Mountain, Ygenwijs, NYSE and Kirkman Company. All these organizations believe in the 'New Normal'. A world where the long-term thought and circular economy given the focus and where cooperation, the power of the collective and common interests come first. In addition, Guido is the initiator of The Netherlands Circular Hotspot.