2009 PLGC Robin Chase150An in-car open technology platform for which various applications could be developed. Some could help reduce emissions by cutting miles travelled through showing drivers congestion and parking costs, turning fixed costs into variable ones like pay-as-you-drive insurance and car-sharing, restricting vehicle use through car and fleet sharing, and suggesting other travel modes based on real-time data. The plan for Open Road dfidn't make it in the end.

Robin Chase is founder and CEO of Buzzcar, a service that brings together car owners and drivers in a carsharing marketplace. Buzzcar.com empowers individuals to take control of their mobility, without looking to governments or big businesses for solutions. Robin is also founder and former CEO of Zipcar, the largest carsharing company in the world, and GoLoco, an online ridesharing community.