Plan: This app and website enable consumers to rent goods from people in your neighbourhood. The app uses Facebook, email and smartphone notification to contact people in the user's postcode and ask whether they have an item he or she needs. It then connects the user and borrower/renter and helps them negotiate a deal. Other services include pickup and return reminders and product insurance. A pilot was started in Amsterdam in July 2012. The service currently matches a request with a neighbor's product within 30 minutes on average. The company aims to bring neighbours together and focuses on people rather than goods.
Biography: Daan Weddepohl is a serial entrepreneur and former CTO. After building software for banks and advertising for a couple of years he decided that it was time to do something meaningful. He is now on a mission to make the right thing to do also the easiest choice.