Have a look at some of our most frequently asked questions about the Postcode Lottery Green Challenge.

1. What is the Postcode Lottery Green Challenge?

The Postcode Lottery Green Challenge is an annual international competition that rewards products/services/technologies that successfully combine sustainability, entrepreneurship and creativity. The jury will look for business plans that contribute to an eco-friendly lifestyle, directly reduce greenhouse gas emissions and score highly on convenience, quality and design. The winner gets €500,000 to bring his/her business to market. The runner-up will receive €200,000.

2. Who's behind the Postcode Lottery Green Challenge?

The Dutch Postcode Lottery is the organiser of the competition. The Dutch Postcode Lottery works for a greener, fairer world by supporting charities in the Netherlands and abroad.

Since 2005, the format of the Postcode Lottery has also been operating in the United Kingdom and Sweden, and since 2016 in Germany, where the People’s Postcode Lottery, Svenska PostkodLotteriet and the Deutsche Postcode Lotterie respectively raise funds for good causes. Novamedia/Postcode Lotteries is the thirdlargest private charitable donor in the world.

3. Why we do this?

Climate change presents a pressing challenge for us all. The world needs help embracing a more sustainable way of life, and one bright idea can make a big difference. We started the Postcode Lottery Green Challenge to promote the invention of great new green products and services. Businesses that are ready to speed up the transition towards a low carbon economy. The answers to the issues of our time are already in front of us. But it takes entrepreneurs like our finalists to raise those answers and get them out into the world.

4. What is in the entry form?

If you're curious about the questions you need to fill out, please click the link below. Here you can see which questions you have to be able to answer when filling out the entry form.

Example entry form


5. What will the jury be looking for?

The jury looks for a combination of entrepreneurship, creativity and of course sustainability. Your entry should have the potential to reduce greenhouse gas emissions by an amount you can roughly estimate. Your plan should be developed enough to be executed and brought to market within 2 years. Besides these criteria, the jury will also judges factors as communication potential, courageousness and creativity.

Tip: Make sure you create an impressive elevator pitch, stating who you are, who is in your team, what your business is, and why you are the ones to make this a success. Good luck!

6. Who can apply?

- You are a green entrepreneur with a great business plan to tackle climate change
You have founded a start-up how to do so
- You are able to pitch your business plan in English
- You have a product or service that reduces greenhouse gas emissions
- The prize money is really an accelerator for your start-up 
- Your product/service should be developed enough to be executed and brought to market within 2 years.

To find out if your start-up meets our requirements you can have a look at our entry criteria.

7. What happens to the ideas that don't win?

We're in touch with a number of organisations that are interested in helping to realise ideas that don't win. On your entry form, you can give these parties permission to contact you directly. The purpose of the Postcode Lottery Green Challenge is to stimulate people to think about products and services that can make the planet greener. We hope many of these ideas will be realised – not just the ones that take the prizes!

8. Who were the previous year's finalists?

You can find all the Postcode Lottery Green Challenge finalists since 2007 on our website.  

9. When is the entry period of the Postcode Lottery Green Challenge 2017?

The first of March 2017 the 11th edition of the Postcode Lottery Green Challenge kicks off. From that moment entrepreneurs can submit their sustainable business plan up to June 1, 2017. If you’re considering to enter our competition, please have a look at question 4 in the FAQ section. There you will find the questions you need to fill out to enter our competition. We look forward to your entry!


10. What is the Postcode Lottery Green Challenge Fund?

The Postcode Lottery Green Challenge Fund is a fund for former finalists of the competition. For start-ups (new) funding is often necessary to obtain further growth. Former finalists who have sufficient potency are eligible for further investment to enable further development.



Didn't find what you were looking for?

Please send your question to the Postcode Lottery Green Challenge team using our helpdesk form. Contact us .